Thinkific VS Kajabi: Pros & Cons, Pricing Plans 2023

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  • Post last modified:August 2, 2023

Excited to explore the best platform for your online courses? Look no further! As your friendly expert, I’ve got you covered!

Imagine an interactive tool engaging your students, exciting features enhancing your course’s effectiveness, and budget-friendly pricing options. Intrigued? I knew you would be!

In this article, we’ll compare Thinkific and Kajabi, weighing their pros and cons, so you won’t get lost in confusion. By the end, you’ll have the knowledge to find the perfect platform that suits your needs. Let’s dive in!

What is Thinkific?

LearnWorlds is an e-learning platform for educators, coaches, schools, businesses, and more. It makes building online courses a breeze with interactive tools and customizable themes that make learning enjoyable for students. While LearnWorlds is great, it’s a good idea to explore other platforms too. You might find one that’s a perfect fit for your entrepreneurial project. so take your time to choose the best option for your needs and create a successful online business!

1: Thinkific

What is Thinkific?

Thinkific is one of the best platforms out there that empowers you to bring your expertise and knowledge to the online space. It’s designed to make the entire process super easy for you.

With Thinkific, you can create engaging and interactive courses using multimedia elements like videos, quizzes, and surveys. You’ll have access to a bunch of tools that’ll help you deliver top-notch educational content to your students.

What’s even better is that Thinkific lets you customize your courses to reflect your brand and style. So, your courses will have your personal touch and stand out from the crowd.

But it’s not just about course creation; Thinkific has got you covered on the business side too. You can easily manage your online school with sales and marketing tools, and track your students’ progress with detailed analytics, and did I mention payment processing and student enrollment?
Yep, Thinkific handles all that for you too!

The best part is that Thinkific is trusted by entrepreneurs, coaches, educators, and businesses of all sizes. It’s a fantastic platform to share your knowledge and expertise with the world and reach a global audience.

Alright, let me share some stats with you! According to Similarweb, Thinkific is not just popular; it’s a real powerhouse! More than 9 million users! That’s quite an impressive reach, don’t you think? That’s like having a whole city of learners at your fingertips!

and guess what! the majority of all these users are from three incredible countries: the United States, the UK, and Canada. so It’s no wonder Thinkific is making waves worldwide!


Creating Your Courses: Thinkific is all about simplicity! You can easily create and personalize your courses to match your unique brand. No need to be a tech genius; just upload your content and use the drag & drop feature to shape the perfect curriculum. It’s a breeze!

Your Own Website: Want to sell your courses in style? Thinkific has got you covered! You don’t need any coding skills to design a professional web storefront. They offer cool themes and templates that can be customized to truly represent your brand. Your site will sound and feel just like you!

Sales & Marketing Made Easy: Thinkific makes selling and promoting your courses super simple. They’ve got fantastic marketing tools built right in! And the best part? They’ve partnered with loads of other cool tools through their App Store, like Mailchimp, Shopify, and Salesforce, so you can take your marketing game to the next level.

Now, let’s talk about what your students will love:

Student-Friendly Platform: Thinkific’s course builder is designed with educators like you in mind. It’s super user-friendly and lets you build your entire course without any tech headaches. So, you can focus on what you do best – teaching!

Engaging Learning: Your students are in for an amazing ride! They’ll have in-course discussions, exciting live events, and smooth course navigation. Thinkific wants to make learning a joyride for everyone!

Student Community: Students will feel part of a private instructor community, where they can connect, ask questions, and share their learning journey with others. It’s like having a supportive crew cheering them on!


Limited design customization: Thinkific offers some customization options for course layouts, but the level of design flexibility may be limited for users who want a premium and branded course interface.

Transaction fees: Depending on the plan you choose, Thinkific may charge transaction fees on every sale you make, which can impact your overall revenue.

Advanced features on higher-tier plans: Some advanced features and integrations may only be available on higher-tier plans, making them inaccessible to users on lower budget plans.

Limited marketing tools: While Thinkific provides some basic marketing tools, it may not have the extensive marketing capabilities that some other platforms offer.

No built-in email marketing: Thinkific does not have built-in email marketing features, meaning you may need to integrate with external email marketing platforms for more robust email campaigns.

Complex setup for advanced integrations: Integrating with external tools and services might require technical knowledge, and users less familiar with technology may find it challenging.

Limited quizzes and assessments: The assessment and quiz features on Thinkific might not be as robust or varied compared to specialized assessment tools.

No native live streaming: As of my last update, Thinkific didn’t have a native live streaming option for webinars or live classes. Users had to rely on third-party tools for this purpose.

Limited analytics on lower plans: Basic analytics might be restricted on lower-tier plans, making it harder to gain detailed insights into your course performance without upgrading.

Competing with other course creators: If Thinkific hosts many courses on similar topics, you might face increased competition within the platform.

Thinkific Pricing:

So as a course creator on Thinkific, picking the right pricing plan is crucial to meet both your requirements and those of your students. Thinkific provides various pricing plans, each with different features and functionalities. To help you choose the best plan, here are some steps you can follow:
Step 1: Understand Your Needs
First, assess what you need for your online course business. Consider factors like the number of courses you want to create and the number of students you expect to enroll.
Step 2: Consider Student Enrollment
Think about the number of students you expect to enroll in your courses. Different plans have different limits on the number of active students allowed.
Step 3: Factor in Your Budget
Consider your budget and how much you’re willing to invest in your course platform. Choose a plan that aligns with your financial resources.
Step 4: Think About Growth Potential
If you expect significant growth in your business and more students in the future, choose a plan that allows for scalability.
Step 5: Take Advantage of the Free Trial
Utilize Thinkific’s free trial to explore the platform and test different features. This will help you see which plan suits your needs best before making a commitment.

Great! Now that we’ve considered all these factors, let’s delve into Thinkific’s pricing options for the annual plan, which can save you up to 25%. thinkific offers various plans, including the Free plan, Basic plan, Start plan, and Grow plan.

With the FREE plan, you get access to:

  • Create 1 course to start sharing your knowledge.
  • Form 1 community with 2 spaces, allowing interactions among your students.
  • Manage your platform with 1 administrator.
  • Enroll Unlimited Students, providing room for growth.
  • Keep all your earnings, as there are 0% transaction fees.
  • Utilize email support and chatbot assistance for 30 days.
  • Additionally, you’ll enjoy these valuable features:
    • 100% ownership of your content, ensuring control over your courses.
    • A drag and drop course builder for easy content creation.
    • Easy-to-use website themes to customize your course platform.
    • Fully integrated e-commerce capabilities for seamless transactions.
    • Access to the App store for expanding functionality.
    • Engage your students with course quizzes and surveys.
    • Benefit from Thinkific Academy courses to enhance your skills as a course creator.

With the Basic plan, you’ll get:

  • Free access to the Accelerator Program, providing valuable resources for course creation.
  • The ability to create Unlimited Courses, giving you the flexibility to offer a variety of content.
  • 1 community with 5 spaces, fostering interactions among your students.
  • 1 administrator to manage your platform efficiently.
  • No transaction fees, allowing you to keep all your earnings.
  • Email and live chat support, ensuring you receive prompt assistance.
  • All features are available in the Free plan.
  • A custom domain, gives your courses a professional web address.
  • The option to offer Coupons & Discounts to attract more students.
  • Capability for Affiliate Selling to expand your course’s reach.

With the Start plan, you’ll enjoy:

  • Free access to the Accelerator Program to enhance your course creation journey
  • The ability to create Unlimited Courses, giving you the flexibility to offer various topics
  • 1 community with 10 spaces, allowing you to foster interactions among your students
  • 1 administrator to manage your platform efficiently
  • No transaction fees, meaning you retain all your earnings
  • Email and live chat support for any questions or concerns you may have
  • Access to Thinkific Mobile, so your students can learn on-the-go
  • You’ll also have all the features available in the Basic plan, such as a custom domain, coupons & discounts, and affiliate selling
  • Advanced features like Assignments to engage your students with practical tasks
  • Bundles and add-on packages to upsell and provide additional value
  • Memberships & payment plans to offer recurring revenue options
  • Live lessons for interactive real-time sessions with your students
  • Advanced course-building options and website code editing to customize your courses and site to your preferences.

The Growth plan offers an impressive set of benefits, including:

  • Complimentary access to the Accelerator Program, giving your course creation a powerful boost.
  • The freedom to create Unlimited Courses, allowing you to offer a diverse range of content to your students.
  • Engage your students effectively with 3 communities, each providing 20 spaces for lively interactions and discussions.
  • Efficiently manage your platform with 2 administrators, ensuring smooth operations.
  • Keep all your earnings with 0% transaction fees, maximizing your revenue potential.
  • Receive priority support through phone and email, ensuring quick assistance when you need it most.
  • Enable convenient on-the-go learning with Thinkific Mobile, offering a seamless learning experience for your students.
  • Unlock all features available in the Start plan, such as assignments, bundles, memberships, live lessons, and advanced course-building options.
  • Personalize your online school by removing Thinkific branding, creating a fully branded experience for your students.
  • Effortlessly communicate with your students through a bulk emailer, streamlining your interactions.
  • Simplify enrollment with bulk enrollments, making it easier to manage multiple students.
  • Enjoy enhanced integration and customization possibilities with API access, catering to your specific needs.

The Growth plan provides a comprehensive toolkit to expand and elevate your online course business successfully!


What is Kajabi?

Imagine having everything you need to create, market, and sell your online courses all in one place. That’s exactly what Kajabi offers!

And guess what? Kajabi is not your ordinary course platform. It’s like a super cool clubhouse for creating all sorts of digital goodies! You can make membership sites, sell your awesome stuff, and do a bunch of other amazing things!

But here’s the real magic – Kajabi comes with special tools for marketing! It’s like having a magic wand to attract more students without any stress. With Kajabi’s sales funnel builder and marketing automation, you’ll see the crowd rolling in!

but, let’s be real – every cool thing has some not-so-cool stuff too. Don’t worry; we’ll cover that too. We’ll talk about the good and not-so-good parts of Kajabi – the Pros and Cons. Plus, we’ll check out the different prices, so you can pick the perfect plan for you.

Now, let me share some exciting stats that prove just how popular this platform is! According to SimilarWeb, more than 3 million people visit this platform regularly. That’s a huge number! It’s clear that this is not just another online course platform. With such a massive audience, it’s evident that this platform is making a huge impact and attracting a massive following. So, you can trust that you’re in good company when using this platform.

and just like Thinkific, Kajabi’s user base is predominantly from the United States, making up nearly 50% of its users. Following closely are users from Canada, accounting for about 5.58%, and the United Kingdom with approximately 5.11%. The Philippines and Australia also have a notable presence, contributing 3.93% and 3.59% respectively.

These statistics showcase the widespread appeal of Kajabi in English-speaking countries, as well as its growing popularity in other regions. With such a diverse user base, Kajabi has proven to be a global platform trusted by educators, entrepreneurs, and content creators alike.



All-in-one platform: When it comes to creating, marketing, and selling your online courses, memberships, and digital products. This all-in-one platform saves you time and money by eliminating the need for multiple different tools and platforms.

Ease of use: Don’t worry if you’re not tech expert. Kajabi’s user-friendly interface makes it super easy to navigate and use, even for beginners. Plus, they provide plenty of tutorials and resources to guide you along the way.

Powerful features: Kajabi’s got the goods! With a course builder to create and deliver your online courses, a marketing automation platform to nurture leads and convert them into customers, a sales funnel builder to track your sales progress, a website builder for a professional-looking site, and a payment processor to accept payments hassle-free – it’s got everything you need.

Excellent customer support: Need help? No problem! You can reach them via email, live chat, or phone, and they’ll be there to assist you whenever you need it.

Scalability: As your business grows, Kajabi grows with you. It’s designed to handle your increasing number of products, customers, and team members without a hitch.

Security: Trust is essential, and Kajabi takes your security seriously. Your data is protected with industry-leading security measures to keep everything safe and sound.

Kajabi Pricing:

Kajabi has three different pricing plans, and each one is designed to suit various needs and business requirements.

With the Basic plan, you’ll get: / $119:

0% Transaction Fee: With the Basics Plan, you get to keep all your hard-earned money. There’s no transaction fee on your sales, so you retain 100% of your revenue.

3 Products: You can create and sell up to three digital products, whether they are online courses, ebooks, or other digital goodies. It’s a great way to start offering your expertise to your audience.

3 Funnels: Drive sales and engagement with up to three sales funnels. These funnels are your secret weapon to effectively guide your audience through the buying process and convert them into loyal customers.

Unlimited Landing Pages: Create as many eye-catching landing pages as you need to attract potential customers. These pages are designed to impress and convince visitors to take action and explore your offers.

Unlimited Marketing Emails: Stay connected with your audience using unlimited marketing emails. You can nurture leads, share valuable content, and keep your customers informed about your latest offerings.

10,000 Contacts: Manage up to 10,000 contacts on your email list. It’s a generous number to grow your audience and engage with potential customers effectively.

1,000 Active Customers: Delight and support up to 1,000 active customers. Kajabi ensures your students have a seamless learning experience, making them eager to return for more.

1 Website: Showcase your brand and your products on a professional-looking website. You’ll have a dedicated online space to impress your audience and build credibility.

1 Admin User: Whether you’re a one-person show or working with a team, you get one admin user to manage your Kajabi account efficiently.

With the Growth Plan $159, you’ll enjoy:

0% Transaction Fee: Just like the Basic Plan, you get to keep 100% of your revenue with zero transaction fees.

15 Products: Now you can take your offerings to the next level with the ability to create and sell up to 15 digital products. That’s more room to share your expertise and expand your course catalog.

15 Funnels: Elevate your marketing game with up to 15 sales funnels. These powerful tools will help you attract and convert more leads into loyal customers.

Unlimited Landing Pages: Showcase your products and captivate your audience with an unlimited number of eye-catching landing pages. More opportunities to impress and engage!

Unlimited Marketing Emails: Stay in touch with your audience like a pro! Send unlimited marketing emails to nurture your leads and keep your customers informed and engaged.

25,000 Contacts: Your community is growing, and so is your email list. Manage up to 25,000 contacts as your audience expands and flourishes.

  • 10,000 Active Customers: With the Growth Plan, you can support up to 10,000 active customers, making sure they have an exceptional learning experience.
  • 1 Website: Your online presence remains professional and impressive with a dedicated website.
  • 10 Admin Users: As your business expands, you may need a team to support you. The Growth Plan allows you to add 10 admin users, so collaboration becomes a breeze.

And that’s not all! On top of all the Basic Plan features, you also get:

Affiliate Program: Boost your marketing efforts by setting up an affiliate program, allowing others to promote your courses and earn commissions.

24/7 Chat Support: Help is just a message away! With 24/7 chat support, you’ll have assistance whenever you need it.

Advanced Automation: Level up your marketing game with advanced automation, saving you time and effort while enhancing customer engagement.

Ability to Remove Kajabi Branding: Make your platform truly yours by removing Kajabi branding, giving it your unique touch.

The Growth Plan $319, you’ll have access to:

  • 0% Transaction Fee: Like the other plans, you keep all your earnings without any transaction fees. That’s more money in your pocket!
  • 100 Products: Now you can create and sell up to 100 digital products. That’s a vast array of opportunities to share your expertise and expand your online offerings.
  • 100 Funnels: Power up your marketing strategy with up to 100 sales funnels. These are the secret sauce to attract and convert more leads into devoted customers.
  • Unlimited Landing Pages: There’s no limit to your creativity! Create as many captivating landing pages as you need to showcase your products and captivate your audience.
  • Unlimited Marketing Emails: Stay connected with your audience and build lasting relationships with unlimited marketing emails. Keep your customers informed and engaged!
  • 100,000 Contacts: As your community grows, so does your email list. Manage up to 100,000 contacts, nurturing your audience and expanding your reach.
  • 20,000 Active Customers: With the Growth Plan, you can support up to 20,000 active customers. That’s a lot of satisfied learners benefiting from your courses.
  • 3 Websites: Go big with not one, not two, but three dedicated websites to showcase your brand and products. Your online presence just got even more impressive!
  • 25 Admin Users: Collaboration made easy! Add up to 25 admin users to manage your growing business efficiently.

And hold on, there’s more! On top of all the Growth Plan features, you also get:

  • Custom Code Editor: Take full control of your platform’s appearance and functionality with the custom code editor. It’s your playground for personalized touches and enhancements.

With the Growth Plan, you’ll have a powerhouse of tools at your disposal to scale your online business to new heights. It’s perfect for ambitious entrepreneurs looking to build a thriving community and make a lasting impact.